Code of Ethics
From its earliest designs, the Financial Planning Association
included a mandate that members will adhere to a code of ethics
that reflects their commitment to help clients achieve their life
goals. One of the first acts of the FPA Board was to develop and
institute that code.
In accord with founding documents created by the FPA's first board
of directors, including the Memo of Intent and Bylaws, all FPA members
will be asked to commit to this code of ethics. The guidelines you
see below capture the essence of the Certified Financial Planner
Board of Standard's code but makes it applicable to all FPA members
- CFP licensees and non-CFP licensees alike.
Principle 1 - Integrity
An FPA member shall offer and provide professional services with
integrity.
FPA members may be placed by clients in positions of trust and
confidence. The ultimate source of such public trust is the FPA
member's personal integrity. In deciding what is right and just,
an FPA member should rely on his or her integrity as the appropriate
touchstone. Integrity demands honesty and candor, which must not
be subordinated to personal gain and advantage. Within the characteristic
of integrity, allowance can be made for innocent error and legitimate
difference of opinion; but integrity cannot co-exist with deceit
or subordination of one's principles. Integrity requires an FPA
member to observe not only the letter but also the spirit of this
Code.
Principle 2 - Objectivity
An FPA member shall be objective in providing professional services
to clients.
Objectivity requires intellectual honesty and impartiality. It
is an essential quality for any professional. Regardless of the
particular service rendered or the capacity in which an FPA member
functions, an FPA member should protect the integrity of his or
her work, maintain objectivity, and avoid subordination of his or
her judgment that would be in violation of this Code.
Principle 3 - Competence
An FPA member shall provide services to clients competently and
maintain the necessary knowledge and skill to continue to do so
in those areas in which the designee is engaged.
One is competent only when he or she has attained and maintained
an adequate level of knowledge and skill, and applies that knowledge
effectively in providing services to clients. Competence also includes
the wisdom to recognize the limitations of that knowledge and when
consultation or client referral is appropriate. In addition to assimilating
the common body of knowledge required and acquiring the necessary
experience, an FPA member shall make a continuing commitment to
learning and professional improvement.
Principle 4 - Fairness
An FPA member shall perform professional services in a manner that
is fair and reasonable to clients, principals, partners, and employers
and shall disclose conflict(s) of interest(s) in providing such
services.
Fairness requires impartiality, intellectual honesty, and disclosure
of conflict(s) of interest(s). It involves a subordination of one's
own feelings, prejudices, and desires so as to achieve a proper
balance of conflicting interests. Fairness is treating others in
the same fashion that you would want to be treated and is an essential
trait of any professional.
Principle 5 - Confidentiality
An FPA member shall not disclose any confidential client information
without the specific consent of the client unless in response to
proper legal process, to defend against charges of wrongdoing by
the FPA member or in connection with a civil dispute between the
FPA member and client.
A client, by seeking the services of an FPA member, may be interested
in creating a relationship of personal trust and confidence with
the FPA member. This type of relationship can only be built upon
the understanding that information supplied to the FPA member or
other information will be confidential. In order to provide the
contemplated services effectively and to protect the client's privacy,
the FPA member shall safeguard the confidentiality of such information.
Principle 6 - Professionalism
An FPA member's conduct in all matters shall reflect credit upon
the profession.
Because of the importance of the professional services rendered
by FPA members, there are attendant responsibilities to behave with
dignity and courtesy to all those who use those services, fellow
professionals, and those in related professions. An FPA member also
has an obligation to cooperate with fellow FPA members to enhance
and maintain the profession's public image and to work jointly with
other FPA members to improve the quality of services. It is only
through the combined efforts of all FPA members in cooperation with
other professionals, that this vision can be realized.
Principle 7 - Diligence
An FPA member shall act diligently in providing professional services.
Diligence is the provision of services in a reasonably prompt and
thorough manner. Diligence also includes proper planning for and
supervision of the rendering of professional services.
This FPA Code of Ethics was derived from the Code
of Ethics and Professional Responsibility © 1999 Certified Financial
Planner Board of Standards, Inc., All rights reserved.
|